Nirala Supply Chain Management

Table of Contents Introduction3 Vision3 Core Values3 Departments4 Products4 Target commercialise4 Major Competitors in Pakistan5 solelyow for orbit management5 put up mountain chain Process of Nirala5 In dance Logistics7 Operations7 Out bound logistics8 Costs8 Price Strategy9 Promotions9 Efficiency Vs Responsiveness9 Chase strategy9 epoch flexibility from workforce10 Consumers selective information base10 Corporate so farts10 Future plans11 Recommendations11 Introduction Over half a light speed ago, the foundation of Nirala was laid in Lahore, Pakistan, with the commitment to provide masses with yummy grapheme delights.The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a sm alone breakfast shop in the inner city of Lahore in 1948. Over the years, his family has embraced the clock timeless traditional values of good taste and unmatched prime(a), by bringing fresh mouth watering to the customers. Anmol Comp either holds the excl usive franchise sets in Pakistan for Nirala Sweets & food results. Anmol Company is answerable for manufacturing, distrisolelying and selling Nirala Sweets, which is undoubtedly the leading scrape in the Mithai securities industry in Pakistan. OnJanuary 1999, Nirala opened its 1st outlet outside Lahore making an instant success. Now Nirala is as easy as takes dairy harvest-homes in add-on to sweets, namkeenz & running a restaurant. Nirala today has37 Branches in Pakistan with Presence in 9 Cities Including, Lahore, Karachi, Islamabad, Rawalpindi, Multan, Peshawar, Faisalabad, Sialkot & Gujranwala. Nirala has Presence in 4 Regions of the World including Sharjah, Dubai, Canada, USA and Europe. Vision The mountain is to make Nirala a global brand, a brand recognizable for its uniqueness and quality in ethnic food market on the whole virtu in ally the world.In this perspective it construe itself as an innovative and a pioneer participation, interminably oblation unique p roducts and interesting service concepts that others rendernt even dreamt of. Core Values The core values of the organization which they consider the olfaction of Nirala have non changed over the past half century. Those values and traditions which have made the brand Nirala a market leader for the past 60 years ar * Continuous Improvement * Innovation * Integrity * squad work and * Social Responsibility Departments * Administration * Finance & Accounts * Human imagination * Marketing * Milk Procurement MIS * Production * grapheme Assurance * sell Store * Shop Operations * Store & Procurement * come forth & dispersal * VAS (Value added services ) Products * Mithai * Snakes * Dairy * Beverages Target market The target market of Nirala is the upper and corporate divide. Major Competitors in Pakistan Nirala do not consider any one a direct competitor though indirectly it has many competitors . Some of them ( area wise)are given be embarrassed. Lahore * Gourmet * Fazal sweets * Rafique sweets * Butt sweets Islamabad-Rawal pindi * Jameel Sweets * Fresco Sweets Karachi * Qasr-e-shaheen Supply chain managementThe Nirala ensures timely and effective distri plainlyion of the products to chain of Nirala sweets stores spread all across Pakistan. From Transportation to obtaining route permits and approvals, is done by this surgical incision. Supply chain Process of Nirala Firstly the mathematical product plane section of Nirala receives projections from the sales part for face what products should be produced, how much quantity requests to be produced, what are the products that indigence more than(prenominal) production than the rest etc. Sales Manager is responsible to deliver all these information and projections about the total quantity need to be produced.Production section and so make the products accordingly which results in twain products semi finished products and finished or ready to dispatch products by having a special construe fr om the production manager who ensures the right meter of ingredients, quality and recipes that should be followed in the making of those products. Processing facilities are de centralized and turn up in Lahore, Karachi and one in Dubai. Production manager besides ensures that the production should be done on the required time and by the required quantity in order to give lavishly quality products to the customers.Semi finished goods are transferred to the stores of Nirala whereas the finished products directly go to the Pre- supply department . Stores are the central place for tender materials, finished as well as semi finished products . Nirala is currently using the facility of algid stores as well as blast freezers for storage purposes which help in increasing the life of the products. These stores are responsible to check the availability of the raw materials received from the procurement department which is the most important department of Nirala sweets .This department make raw materials available to the stores for the production of sweets as well as packaging of the finished products. The finished products that were transferred to the pre- supply department are indeed molded into diverse shapes, sizes and cuts. Pre- supply department is the only department at Nirala which lacks a manager, instead of the manager they have a supervisor for this department which supervise all the activities of the ram and makes sure that everything is done according to the standards or not.After wrapping and final packaging of those products by the pre-supply department, they are transferred finally to the Supply department with the help of carriers e. g. trucks and vans (Shahzor, Mazda, and Suzuki pickup) owned by the gild which delivers the final products to different partes of Nirala. They use voucher system for this process, vouchers are send with the products to outstation branches of Nirala located in Lahore ,Islamabad and Peshawar in order to make sure that the right mensuration is transferred to its designation .Branches after receiving the products and making sure that everything is received on the right date and by the right amount then dispatch the accede of that receiving to the supply department at 7. am before the opening of the branch which is 8. am . This whole process is done on daily basis. Branches check the dispatch products through ERP (Enterprise resource planning). Enterprise resource planning (ERP) systems amalgamate internal and external management information across an entire organization, comprehend finance, manufacturing, sales and service, customer relationship management, etc.ERP systems automate this activity with an integrated software application . The purpose of ERP is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside sources. But if on that point is a mismatch between the products and the vouchers i -e received products is less than the required amount then every department especially the supply department has to recheck all the process in order to identify the fault. From these branches customer can buy whatever he wants to buy from the range of products made by the company.Consumer is interested with the final product, he is not aware of the whole process from where the product has been passed so its also very important to check the quality of the final product before the sale of the products as well. Inbound Logistics uncontaminated desi ghee, High quality dry fruit, Milk Operations * More than 20% mithai production is carried out at automated plants. * Snacks are made on modern machines where as in the production of mithai no much(prenominal) engineering science is used. Nirala prefer to made mithai with the traditional substance.The only technology used in the preparation is the rods that are used to check the consistency of the sugar syrup. * Quality is assured by th e Quality Assurance Department which uses two ship canal to test the quality of products being produced. Firstly they use Sensory paygrade to test quality. Sensory evaluation involves calling experts to test the mithai (sweets) by feeding it and then telling whether it is upto standards or not. Secondly several(a) lab tests are carried out to make sure that high quality raw materials are used in making of products. * Nirala also introduced Nirala Doodh in 2005.Since milk is an inbuilt ingredient when it comes to sweets and mithai, therefore it decided to open its own Ultra high temperature milk plant. Therefore in 2006 with lot of investments and hard work, Nirala was able to hit its first UHT Milk Plant. The capacity of the plant was that it could produce up to 200, 000 liters/day. This was the biggest milk plant ever constructed. UHT plant required significant investments therefore when the time came to launch its product that was Nirala Doodh, they were left with very midge t resources, as a result their this product failed drastically.Nirala didnt have enough resources to market the product therefore faced lot of constraints as far as the merchandise budgets were concerned. Furthermore, collectible to very diminutive advertising consumers had less brand awareness, it also resulted in increased losses as budgets for the branches were ignored at the same(p) time. Out bound logistics N-Design is a packaging Co. working under the umbrella of Nirala which is offering 80 different types of packaging. It includes traditional paper and card boards, tin, wood, folderol and handmade paper. Customize packaging is a speciality of Nirala sweets. CostsSince Nirala is a confinement intensive company and prefer to make the sweets in the traditional way so the major costs incurred by the company are the labor cost and cost of raw materials. Nirala once imported machines from Germany for this purpose but it failed in making those products so less use of technolog y helps the company in saving cost. Nirala spend a very little gold on the maintenance of outlets that is the contend the condition of outlets of the competitors is far better than those of Nirala because the focalisation of the company is on the product rather than these things Price StrategyNirala Sweets is slightly high than its competitors in price due to quality material used for its production and help Nirala in saving the cost . this is also because of target market that Nirala targets which is the corporate and upper class. Nirala also accepts credit payments by its customers on leveraging of RS 200 worth mithai. Promotions Though the marketing department is present if Nirala but its not doing anything for the promotion of the company. Marketing activities of Nirala is very limited due to lack of funds.Also due to unforeseen incident that occurred in 2006, led people to boycott Niralas products. The death of the two year old and contentious case of Faisal Farooq resulte d in huge losses for the company. This news was misreported on various internet websites and blogs and resulted in a bad image of the company for rough time catch. Also Nirala accepts online orders from its international customers and they are the only ones who are offering online orders. Efficiency Vs ResponsivenessEvery company wants to save the cost ,same is the case with Nirala, every department tries to save the cost at each step to the maximum but if the question is to make a choice between the two then Nirala definitely chooses the option of antiphonaryness because if they will incur any unneeded cost in order to fulfill the necessary of customers and to be responsive in terms of supply then they will be more than happy to accept that cost because they are increasing the customer enjoyment and gaining customers loyalty. Chase strategyThere is no scientific rule to forecast the withdraw in this industry so in order to predict future affect Nirala uses the chase strategy in which the production rate is synchronized with the demand rate because at the end of the day they are just sweets so the demand fluctuations are not very intense which means that the demand for these products can easily be predicted for example the demand of the products increases in the espousals season (Oct-March), Eid-ul-fiter, Eid-ul-Azha and other occasions like that and decreases in the month of Moharram.For this reason they do not have any separate department for forecasting. Time flexibility from workforce Nirala also use the strategy of time flexibility from workforce by offering them flexible timing in the low demand period and overtime in the peak demand period to fulfil the demand of customers. Consumers data base Nirala sweets do not feel the need of making database of consumers especially on daily basis. They make profile of only those customers that complain about their products or have any bad experience with the company and of their corporate customers. Corpora te eventsAn extensive lean of corporate clients place customized orders to make their corporate events more exclusive. A all-encompassing range of Mithai and customized mark boxes are available to the valued clients at all times. The creative team is always there to convert our clients expressions into beautiful branded packaging, which leaves an everlasting impact of grace and sophistication onto the minds of the recipients. The corporate clientele includes ABN AMRO cashbox Allied Bank Arif Habib RupaliBank Bank Alfalah Citibank DHL Dubai Islamic Bank Emaar Pakistan pia Pizza Hut PTV SUFI Group of Industries Future plans * Nirala sweets is trying to outsource the company to reduce the extra cost. * To increase the marketing activities for the promotion of the company and allot specific budget for that purpose. * Looking forward to expand in England and Canada where sizable Pakistani communities live. Recommendations * They should review the costs of their products si nce they are targeting the higher class and upper middle class so thats why the rank are high as compared to their competitors who make it difficult for the people with long suit income and low income.If they review their costs and cut down a little bit on their prices then they can cover a much more number of customers and their sales will increase. * Continuous innovation and up gradation in technology and effective use of enabling technologies such as MIS will help integrate the entire supply chain better. * Sales promotions like prizes, lucky draw schemes should be introduced to attract more suppliers and focus more on their advertising because customers have very little information and awareness about their products such as Nirala Doodh.