Saturday, December 28, 2019
Roles and Objectives of Financial Management Essay
Financial Management: Roles and Objectives | | | |1. Planning |Identify and Manage Risks | | | | |2. Organizing |Adequate supply of funds | | | | |3. Directing |Adequate returns to shareholders | |â⬠¦show more contentâ⬠¦Financial management has a role within the overall context of general management. The scope/elements of financial management are making investment, financial, dividend decision for an enterprise to survive. Finance is needed to promote or establish the enterprise, acquire fixed assets, make investigations such as market surveys. By developing product, keep men and machine at work encourages management to make progress and create values. The financial management is generally concerned with procurement, allocation and control of financial resources of an enterprise. These types of objectives are carried out within the United States financial system. The first object of financial management is to identify and manage risks. A finance manager has to make estimation with regards to capital requirements of the company. This will depend upon expected costs and profits and future programs and policies of a concern. Estimations have to be made in an adequate manner which increases earning capacity of enterprise. Second objective is to ensure regular and adequate supply of funds (Moyer, McGuigan, Rao Kretlow, 2012). Third objective is to ensure adequate returns to the shareholders which depend upon the earning capacity, market price of the share and expectations of the shareholders. The net profits decision has to be made by the finance manager and this can be done in two ways: Dividend declaration is identifying the rate of dividend andShow MoreRelatedRole Of Managerial And Managerial Accounting1029 Words à |à 5 PagesThe role of managerial accounting has played a significant role in the success of businesses dating as far back as the 19th century. Service and production operations during the days of the industrial revolution were not nearly as sophisticated then as they are today. The current initial purpose of managerial accounting is comparable to its purpose throughout history. Managerial accounting has historically been u seful in assisting managers with the information they need to make important decisionsRead MoreFinance1352 Words à |à 6 PagesNATURE OF FINANCIAL MANAGEMENT Q.1. A.1. Q.2. A.2. Q.3. A.3. Q.4. A.4. Define the scope of financial management. What role should the financial manager play in a modern enterprise? The scope of the financial management is to secure the capital needed by the enterprise, and employ it in production and marketing activities, in such a way that it can generate the sufficient returns on invested capital, with an intention to maximise the wealth of the owners. The financial managerRead MoreFederal Budgeting And Accounting Essay612 Words à |à 3 PagesWhat roles do accountants play in managing government and not-for-profit organizations? According to Granof, ââ¬Å"conventional, business-type management accounting focuses mainly on maximizing net inflow of cash. The aims of governments and not-for-profit organizations, of course, go well beyond maximizing cash flowâ⬠(Granof, 2013). Accountants in government and not-for-profit organizations can play several roles in the fiscal management of that organization. There are four roles in the management cycleRead MoreRoles Of The Event Management Industry1673 Words à |à 7 PagesI. Introduction Events management is the creation of an event based on motives and objectives. The process, event planning requires various aspects such as logistic, schedule, budgetingâ⬠¦ .which all must be addressed by the event manager from the creation of an event to its implementation. To understand the process of planning in this industry, I have decided to look at two crucial roles the event manager must co-ordinate. First the marketing manager role, this person is in charge of developingRead MoreThe Role of Materials Management in the Financial Performance of a Manufacturing Organization Case Study: East African Breweries Limited1513 Words à |à 7 PagesUGANDA MARTYRS UNIVERSITY The role of materials management in the financial performance of a manufacturing organization Case study: East African Breweries Limited SUBMITTED BY: SAMUEL KISUKI Jr REGISTRATION NUMBER: 2012-M101-10005 A research Proposal submitted to the Faculty of Business Administration and Management April 2013 Supervisor: Mrs. Lillian Walusimbi CHAPTER ONE: INTRODUCTION 1.1 INTRODUCTION In this chapter, the researcher will talk about the background to the study, statementRead MoreThe Management s Quantitative Expression Of Future Plans And Plays A Vital Role1474 Words à |à 6 PagesBudget can be defined as the managementââ¬â¢s quantitative expression of future plans and plays a vital role towards organizations today. Budgeting consists of the planning of various revenue producing and cost generating activities of an organization which are basically financial planning or planning for financial performance and the importance of budgeting can be portrayed by an old saying of, ââ¬Å"Failing to plan, is like planning to failâ⬠, (James 2015). There are four types of budgets which are appropriationRead MoreRole and Function of Rbi1438 Words à |à 6 PagesAssignment No 1 Role and Function of RBI Introduction:- Reserve bank of India (RBI) is nationââ¬â¢s central bank. RBI began operation since 1935, and stood at the centre of Indiaââ¬â¢s financial system, with a fundamental commitment to maintaining the nationââ¬â¢s monetary and financial stability. From ensuring stability of interest and exchange rates to providing liquidity and an adequate supply of currency and credit for the real sector; from ensuring bank penetration and safety of depositorsââ¬â¢ funds to promotingRead MoreRole of the Financial Manager1139 Words à |à 5 PagesRole of the Financial Manager Paper Introduction Shareholders own companies and are therefore entitled to a return on their investments when the companies are performing well. It becomes the financial managers role to ensure that shareholders are receiving a maximum return on their investment. This project will concentrate on defining the different roles and objectives of financial managers in their attempt to maximize shareholder value. Furthermore, the viewpoint of stockholders will alsoRead MoreFin 370 Syllabus Essay examples1359 Words à |à 6 PagesPhoenix. All rights reserved. Course Description This course introduces the student to the essential elements of finance for business. Emphasis is placed on financial management, financial markets, and the tools, techniques, and methodologies used in making financial decisions. Topics include: Financial planning, working capital management, capital budgeting, long-term financing, and international finance. Policies Faculty and students/learners will be held responsible for understanding andRead MoreThe Health Care Facilities And Organizations890 Words à |à 4 Pagesorganizations are managed by health care managers such as administrators and executives who play important roles to make sure the facilities and organizations are free of fraud, strong business objectives and policies, and a strong financial operational and medical operation. Like any other company, the health care organizations face with health care fraud and medical errors. Therefore, the management and the internal auditing come together and share their knowledge and tools to assess and evaluate the
Friday, December 20, 2019
Analysis Of The Song Wicked Games - 1697 Words
Today, it seems as if men dominate the entertainment industry (mainly the singer/artist category) due to them not having as many expectations or requirements to be able to join it as women do. Since men are dominating the industry, it is more common to hear about their masculine identity and experiences throughout their songs. I chose the song Wicked Games by The Weeknd, which was released in 2012 through his first album, Trilogy. I thought it would be interesting to analyze a song that he wrote and produced before he became truly famous. It is common for artists to change the way they portray themselves (through songs) once fame hits, therefore the earlier the song was produced, the more genuine their lyrics will be. This songâ⬠¦show more contentâ⬠¦Hegemonic masculinity is the societal norms that men are supposed to uphold and conform to. Men are viewed as the head of the household, the breadwinner, father figure, and anything that feeds into the concept of being a normative heterosexual male. They all enforce the image of a successful, independent, strong (etc.) man. Typically, all these norms are supposed to represent what a real man is. Based on all these norms that men are forced to live under, they create a hierarchy between masculinities. For example, a man that is a white, heterosexual, able-bodied man is considered to be more of a man than a Hispanic, heterosexual, disabled man. This is all due to their intersecting identities which give them the power to be considered a real man. When a man fails to obey the concepts of hegemonic masculinity, their manhood starts to get questioned. Society starts to question men that are not a part of the dominant intersecting inequalities (such as being a white, heterosexual man). They are viewed as not following the true concept of being a hegemonic masculinity, which is looked down upon in society. Throughout the song, Wicked Games, there are many examples of hegemonic masculinity, whether its subtle or upfront. In order for men to show their hegemonic masculinity, they need to be wage-earners of society. Look at all this cashâ⬠¦I emptied out my cards, too and (bring your body, baby) I could bring you fame represents how men are flaunting theirShow MoreRelatedThe Heroes of History and Poetry1086 Words à |à 4 Pagescourage.â⬠(Adler 195) Adlerââ¬â¢s unique analysis of courage includes a depiction of tragic heroes and war heroes, which touched on each type of hero. Pop culture holds a wide variety of courageous examples. The Broadway Musical ââ¬Å"Wickedâ⬠is a fictional preface of the well-known film ââ¬Å"The Wizard of Oz.â⬠The musical ââ¬Å"Wickedâ⬠is based on the journey of Elpheba (The Wicked Witch of the West) to find who she is meant to be and the obstacles she faces in order to get there. The song ââ¬ËDefying Gravityââ¬â¢ is her epiphanyRead MoreAnalysis of The Waste Land by T. S. Eliot1571 Words à |à 7 PagesLandâ⬠, this is indeed not the only beginning of the text. According to Bennett and Royle, ââ¬Å"a literary text multiplies its beginning through the deployment of peritextsâ⬠, however, for argumentââ¬â¢s sake, let the title be our point of departure for this analysis (5). In order to analyse ââ¬Å"The Waste Landâ⬠we must look at Derridaââ¬â¢s essay ââ¬Å"Structure, Sign, and Playâ⬠¦Ã¢â¬ in which he claims that the relationship between signifier and signified is not stabl e or fixed, which in turn causes there to be a certain freeplayRead MoreFeminism in The Wizard of Oz4177 Words à |à 17 Pagesunusual characters, and a fantasy storyline made into a major motion picture. It has become almost iconoclastic in film history, shown regularly on network television and becoming a part of American cultural history. The song Somewhere Over the Rainbow, won an Oscar for best song, and has been recorded by hundreds of artists. In fact, for numerous critics, the movie is ranked among the top 10 movies of all times, and the Library of Congress names it the most watched film in history (The Wizard ofRead MoreOrigin And Themes Of Popular Soccer Chants2296 Words à |à 10 PagesDevin Reddy USSO290Z: Soccer: The Global Game 20 November 2016 Origin and Themes of Popular Soccer Chants The lyrics ââ¬Å"Walk on, Walk on, With hope in your heartsâ⬠are belted out by a sea of red as a Liverpool match is about to start. Even though the intonation of the singing might make a choral director cringe, there is no doubt that everyone wearing Liverpoolââ¬â¢s red jersey knows every word to the song. Sung in unison, the undeniable passion of Liverpoolââ¬â¢s fans is overwhelming, when they wear theirRead MoreThe Impact of Greek Mythology on Western Culture5592 Words à |à 23 Pagesthe gods and the supreme ruler of people. He originally was a god of the sky. In time, the Greeks regarded him as the only god who concerned him-self with the whole universe. They also associated Zeus with justice and believed that he punished the wicked and rewarded the good. He belonged to the race of Titans, and was the son of Cronus and Rhea. After overthrowing Cronus, Zeus took his fathers place and ruled from Mount Olympus. He headed a family of twelve major gods, called the Olymp ians. Read MoreEssay Biography of T.S. Eliot4139 Words à |à 17 PagesThis dissonance in tone serves to heighten the trepidation of the reader. It is similar to a horror movie: the viewer watches the ââ¬Å"normalâ⬠scenes in the movie, waiting for something horrible to take place. Due the grim tone of the poem, the airy love song seems grossly misplaced. Eliot chooses this section of Wagnerââ¬â¢s poem to illustrate that man has nothing to strive for. In Wagnerââ¬â¢s work, this section is where Tristan lays dying, and instead of seeing Isolde only sees ââ¬Å"waste and empty sea,â⬠(AbramsRead MoreTurn Taking Mechanisms in Conversation Essay1968 Words à |à 8 Pagesphenomenon is of interest to pragmaticians who, through the practise of conversational analysis have studied conversation on the micro-pragmatic level and have sought to theorise the mechanisms responsible. In order to study the turn taking system operating in conversation I transcribed three brief conversations from Big Brother 2 (Appendix). Big Brother is a popular ââ¬Ëreality T.Vââ¬â¢ game show where contestants are invited to live in a house for up to 8 weeks where they areRead MoreDescriptive Writing : New Vocabulary2398 Words à |à 10 Pagestook as normal now and that he did not mindâ⬠(114). Demure (adjective): quiet and polite (Merriam-Webster Online Dictionary) ââ¬Å"Each of them wore the remains of a black cap and ages ago they had stood in two demure rows and their voices had been the song of angelsâ⬠(139). Phosphorescence (noun): an enduring luminescence without sensible heat (Merriam-Webster Online Dictionary) ââ¬Å"The edge of the lagoon became a streak of phosphorescence which advanced minutely, as the great wave of the tide flowedâ⬠(162)Read MoreGlee Essay9324 Words à |à 38 PagesTopic 2. ââ¬ËThere is nothing ironic about show choir!ââ¬â¢ - Rachel Cohen Is Rachelââ¬â¢s assessment of the musical performances on Glee correct? Discuss the interplay of melodrama, irony and intertextuality in Glee. Your essay should contain detailed analysis of at least two scenes from Gleeââ¬â¢s 1st season. Your essay should also make reference to your core course readings on television and postmodernism. Due 14 September their true voice; and this one was, to me, ultimately about the series demonstratingRead Moretheme of alienation n no where man by kamala markandeya23279 Words à |à 94 Pagesbattle the seven champions of the Argive army were matched against seven champions of the Theban forces. The two brothers, Polynices and Eteocles, were paired against each other and were killed when they met in combat. Afterwards the Chorus sings a song about victory and peace. It wishes that the memories of this battle would be wiped out of peopleââ¬â¢s minds and that thoughts of peace would reign once more over Thebes. The Chorus plans to indulge in ââ¬Å"holy dances of delightâ⬠and visit every shrine to
Thursday, December 12, 2019
Processes and Supply Chains Operations Management
Question: Discuss about the Processes and Supply Chains for Operations Management. Answer: Case study analysis of Ice Rink Is Ice Rink currently using sustainable measures in operational excellence? What are the sustainable measures Ice Rink should take in maintaining long term growth? What are the best practices that are considered as sustainable measures in the field of operational measurement? In todays world, every company is putting emphasis on maintaining sustainable strategies in every field of business operations. Being it marketing, sales or operations, sustainability is maintained. The current process used in Ice Rink is not at all eco-friendly. It hampers the Ozone layer of the atmosphere. Environment is polluted in a certain degree that is not considered as sustainable in the present field of work. The dimension of environmental footprint includes sustainable strategies related to supply chains (Krajewski et al. 2013). There are certain processes that are considered as best practices such as lean manufacturing, and six sigma. These environmental supply chain processes will help the company in defining sustainability in terms of economic and ecological factors. Ice Rink must use renewable sources of energy instead of non-renewable sources. It is seen that non-renewable sources are the main determinants of pollution. The company is facing challenges in changing the present methods of operational process. However, to sustain this in the long run, the best practices of supply chain along with use of renewable sources of energy must be used in order to reduce environmental impact. On successful implementation of the sustainable measures, it is necessary to measure the degree of effectiveness of those approaches at the organizational level (Hill and Hill 2012). References Hill, A. and Hill, T., 2012.Operations management. Palgrave Macmillan. Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013.Operations management: processes and supply chains. New York: Pearson.
Wednesday, December 4, 2019
Modern Organizations in Business â⬠Free Samples to Students
Question: Discuss about the Modern Organizations in Business. Answer: E-commerce Business Models and Concepts According to the researcher, e-commerce mainly defined as the detailed methodology that is mainly used by various modern organizations to obtain all business, customers and vendors requirements. Apart from that, other analysts also analyzed that e-business is one of the process that helps to conduct all types of business operations and all types of information with the help of different online mechanism. Barnes and Hunt (2013) also discussed that e-commerce business models mainly defined as the process with the help of which the business organization helps to make much amount of profits as well as good business turnover in the internet world. In the context of e-commerce, the business organization mainly leverages different characteristics as well as properties of the internet in all types of business operations that helps to expand the market values. Experts also mainly showed different business model which are characterized in different eight significant models that includes compet itive environment, organizational development, market strategy revenue model, market opportunity and value proposition. On the other hand, depending on the characteristics of the organizational value and business operation, the business models are get categorized in seven different models like B2B (Business-to-Business), B2C (Business-to-Consumer), C2B (Consumer-to-Business), C2C (Consumer-to-Consumer) and also various different types. Furthermore, Campbell, Wells and Valacich (2013) also mentioned that different organization like flipkart uses numerous business models to control all their business operations. It also discussed the application of one e-commerce model in the business helps the organization to facilitate different opportunities for the business in order to increase all the market values that helps to gain the market values and different advantages. Some researcher analyzed that with the B2B model, the business organization can seek out all types of information to incr ease the organization sales from their frequent customers (Barnes and Hunt 2013). In addition, the market creators in different e-tailer services and social network services can implement the B2C model. Researcher also showed also present that Grainer mainly used the e-distribution model within their business operations by getting the help from different wholesale stores, MRO goods who sells goods to customers. On the other hand, the Business-to Business model mainly enables the process of direct commission fees and transaction fees with the help of e-commerce site that helps to create completion between different suppliers and vendors. Different business experts demonstrated that the e-commerce system maintain the potentiality of changing the industry structure as well as the environment of industry in which it mainly operates. Cheung and Yang (2016) discussed that the B2B model mainly helps to increase bargaining power of customer vice-versa decreases the bargaining power of vendors as well as reduce the threats of entrants of new business. It also discussed that B2B mainly helps to create the barriers to new entries in market and increases the rivalry between other existing customers in market place. The application of internet in business context reduces the exchange of information and transaction cost which mainly allows the business organization to invest more in different business operations as well as processes (Barnes and Hunt 2013). Apart from that different technologist mainly cited that the business organization employs themselves to the application of different strategies that also includes product differentiations, customer intimacy, scope definition as well as market competition with rivals. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Researcher discussed that e-commerce is mainly essential for all types of organization which helps to increase the e-commerce presence of all the developed application, websites as well as mobile website to get the maximum number of targeted customer. According to Hoehle, Zhang and Venkatesh (2015), the organizations mainly needs to invest more in both the advertising and marketing of the business with the help of internet medium. Apart from that, the business also generated the significant value from sales, revenues as well as the transaction fees of advertising and subscription based on content patterns, buyers personals that also include blogs and face book, digital utilization and the demographic characteristics of customers. As per researchers, it is also essential for organization to analyze the strengths, weakness, threats that helps to develop the strategy to increase the online presence. Strauss (2016) discussed that application of SWOT analysis, mainly provides the systemat ic approach to identify the underlying challenges and opportunities in order to develop the business application or website. As per the experts, the application and website development of organization includes site design, identification of telecommunication services, defining the capabilities of organizational and human resources. Moreover, it also discussed also about 5 major modules for the implementation of system includes system design, system planning, implementation, development and testing phase. In the planning phase of system, it discussed about the organizational needs that helps to analyze both the objective and requirements of system Yumurtac?, Galipoglu and Kotzab (2015). Apart from that, all other capabilities as well as functionalities of the system are mainly developed depending on business objectives which mainly needs to get achieved throughout the developed system. In the design phase, all the system specifications, logical design and the physical design are main ly implemented in the blue print of the future implementation of the application (Hoehle, Zhang and Venkatesh 2015). Strauss (2016) also showed that the proper application of logical as well as physical design mainly assist to get successful implementation of the system by ensuring all types of different functionalities and objectives of the required website. Apart from that, the organization requires to decide whether to develop or outsource the system in the organization depending on employees expertise. It also includes both the testing and maintenance of application or website that become essential to ensure proper functionalities and operations of the system. Analyzer showed that there are three main factors for website optimization that comprises of the application of various page contents like HTML optimization, site architecture as well as image optimizations. Strauss (2016) pointed out that the technique like page delivery and page generation helps to enhance the threshold, bandwidth efficiency and the performance enhancement of developed website. Different e-commerce technologist illustra ted that application of Web Analytics 10 helps to manage and optimize the contents of organization and website. With the help of developed website, the business organization mainly provides the detailed functionalities including online shopping, processing of credit cards and allows the customers to check all related information concerning the service or product with the help of website. E-commerce Security and Payment Systems In the subject of E-commerce, Saidi (2015) discussed that the application of e-commerce website is mainly linked with different security concerns. The different e-commerce website as well as application mainly operates including different sensitive information and the customer data like names, phone numbers, payment numbers, e-mail address etc that readily increases both the safety issues and security concerns. Moreover, expert also showed that high term security is mainly obtained with the help of e-commerce website and application with the help of the implementation of different new technologies and different industrial standards (Chitura et al. 2015). It also identified that different business organizations mainly need to do the identification and evaluation of differences between applied and used technologies in website. In addition to that, server, the communication pipelines and the client outlined the unique vulnerabilities in different e-commerce websites. It mainly identifie d that all types of business organization needs to do proper identification and evaluation of the differences between used and applied technologies (Roy and Venkateswaran 2014). Now days in most of website and e-commerce application, payment becomes one of the significant issues to build the proper success of business. In addition to that, the security issues become one of the most important threat to transaction process component that is implemented in the website. Apart from that, some of the most important issues that mainly occurred through e-commerce website include worms, backdoors, ransom ware, Trojans, mal advertising etc. Chitura et al. (2015) discussed that hacking, data breaching and cyber sabotage figured the denial of access and lots of data losses in the website. One of the unique examples of data breaches is like Ashley Madison data breaches which occurred in the application and websites. Some of different types of fraud include pharming, spams, sniffing etc which occ ur significant attacks to the e-commerce website. In some cases, security of website and application single cannot offer considerable amount of security to data and information that are shared in website. Saidi (2015) based on the provided example mentioned that security threats mainly occurred due to one of the main reason of security lack age in all types electronic gadgets like smartphones, laptops that are mainly used to to access any particular website and application. The integration of encryption, hashtags and digital signatures helps in improving the security to the information communicated through the website. Apart from that, Roy and Venkateswaran (2014) discussed that it also identified that proper application of different risk management policies in organization to identify threats develops different mitigation solutions that helps to secure website and helps in developing strong firewall that helps to protect from different external attacks (Saidi 2015). The computers a nd mobiles can get secured by the application of different types of cryptographic techniques with the help of secured communication channels like VPNs, SSLs and Wi-Fi etc. E-commerce Marketing and Advertising Concepts De Mooij (2013) discussed that both e-commerce website and application is mainly considered as one of the unique as well as technological innovation which helps the business organization in terms of increasing the customer base and the improvement of market advantages. It also discussed about different business organizations that mainly engages in different types of marketing and advertising techniques that permit to increase the customer base and reach a considerable amount of customers in particular demographic characteristics. Apart from that, the customer behaviors are mainly taken account for advertising based on social, cultural and psychological characteristics of customers to develop the marketing communications. Apart from that, some of identified characteristics directly affect customer behavior in different online store as well as the buyers decision of customers. To enhance the purchasing process and buyers processes, all types of organization mainly incorporates the proc ess of alternative evaluation, requirement awareness, search engine optimization and purchase decision taken by customer for any particular products as well as service that are purchased and sold through e-commerce website. Apart from that, the business organization mainly needs to examine the customer buying pattern as well as identification of products that customer mainly prefer to buy from e-commerce websites. On other other hand, Strauss (2016) discussed that all types of business organization mainly needs to grow the confidence and trust in customer mind by developing a healthy buyer-seller relationship. It also discussed about informing of customers about different new products that mainly offers helps to increase the customer involvement with website. Some other techniques like optimization algorithms, optimization of search engine, Knowledge graph mainly helps to increase the website availability in Google search. To reach large potential customer base, the organization mai nly needs to engage in Video ads, Banner ads and different techniques of narrative advertising to attract more customers using the e-commerce website. Apart from that, it also discussed about three types of significant challenges based on traditional marketing that mainly includes anti-spam ware, ill-managed e-mails and spam e-mails by customers. The pricing strategy mainly used by organization that helps to gain the competitive advantages in market. Now days, the technique of price discrimination used by different organization allow all customers to visit numbers of e-commerce website as well as comparison among the products and services. The customer gets more willing to pay more for quality products sold by different organizations. Furthermore, Rastogi, E. and Khan (2015) also mentioned that providing customers with quality products in the reasonable price as well as providing of information to customers through efficient and reliable source helps to increase the website traffic and revenue. Social, Mobile, and Local Marketing To monitor and manage all functional and operational areas of e-commerce to ensure the impacts of different factors on business like mobile marketing, local marketing and social marketing are mainly regarded as essential factors. Inn (2016) discussed that different fundamental aspects of organization based on objective and scope are taken account to manage and evaluate all different types of feature of e-commerce website and applications. Moreover, the application of social and local marketing mainly helps to incorporate different business objective requirements as well as all types of functional requirements of business inside e-commerce strategies. Apart from that, the marketing concept ideally used in e-commerce includes the communication and engagement between different customers. Gatautis and Medziausiene (2014) discussed that with the help of social marketing, the organization mainly encourages all customers to maintain business as well as get engaged in conversation with the c ustomers and business. The amplification of the customer engagement is gained through the marketing and advertisement. The development of the strong community following the particular brand or product helps in enhancing the brand image and strength. Teng et al. (2014) mentioned that the marketing process of organization mainly comprised of six different steps. In first step, the business organization mainly acquire fan customer base, in second step, the business initiate the customer engagement with the help of advertising and marketing. The development of strong community chased the particular product and brand that helps to enhance the brand strength and image. According to Inn (2016), face book marketing is mainly considered as a most significant and effective marketing technique used by numerous organization to attain huge number of potential customers. Furthermore, the facebook-networking site improves and enlarges the customer density based on region. It also discussed that wi th the help of face book campaign the business organization can establish the brand image with the help of face book page. The brand image can be encouraged through the sharing of images, videos and posts about the products and services sold by the organization. Some of different analytics tools including Google analytics, HootSuite, Webtrends mainly enhances both monitoring and management of face book page to provide customized and customer-oriented products, website layout. The business organization cannot control the area for displaying the advertisement. In addition to that, the organization has no control over the embarrassing, inaccurate contents, comments and post shared by the user about the business or services. Furthermore, the organization should incorporate the location based services and marketing in the development of the business strategies. The basic face book feature including search option, timeline and news feed allows the customer to search for a particular produ ct or brand with ease. The brand image can be encouraged through the sharing of images, videos and posts about the products and services sold by the organization. Online Retail and Services Devlin (2013) mentioned that online retail service is one of the important effective solutions which mainly used to manage different e-commerce business processes within organizations. Apart from that, the retail e-commerce business is expands their business processes according to e-commerce website as well as social media network and the proceedings. On the other hand, it discussed about the inclusion of different developmental and significant aspects like strategic planning and trending goods to attract more number of customers based on their demands of functional choices. Different steps those are mainly helpful to acquire huge range of completive market place according to the goals and objectives. Based on all these aspects, there are seven different segments those are directly impacted to retail industry. Some of these are given below like durable goods, clothing etc. Apart from that, the vital vision in e-commerce retail mainly used to reduce the extra expenditure in the busine ss processes. All the reduction of expenditure mainly helps to reduce the cost usages that are mainly involved within the organizational structure and system architecture of organization. Online retail sector in the contemporary times are the smallest segment of the entire retail industry. This has only 6% of the considered retail industry. In spite of this smallest amount of involvement, the users are using this program for managing their system architecture and organizational processes for increasing their brand value. In addition to this, 75% of the business users are using this measure for accumulating their benefits for arranging funds from their competitive target market (Cheung et al., 2016). Most of the organizations are using Omni-channel e-commerce growth and integration is being used for managing growth of the social e-commerce processes and their functionalities. This is selected as rapidly growing mobile platform which manages effective consumer demands and needs with r espect to their functional needs and evolving technologies within the competitive target market. The online firms are being tested with respect to their viabilities within the considered competitive target market with respect to their functional demands and needs within the market segments (Verma, Sharma and Sheth 2016). Strategic analysis and financial analysis is considered as the main focus in managing significant development of e-commerce website development. References Chitura, T., Mupemhi, S., Dube, T. and Bolongkikit, J., 2015. Barriers to electronic commerce adoption in small and medium enterprises: A critical literature review.The Journal of Internet Banking and Commerce,2008. Roy, S. and Venkateswaran, P., 2014, March. Online payment system using steganography and visual cryptography. InElectrical, Electronics and Computer Science (SCEECS), 2014 IEEE Students' Conference on(pp. 1-5). IEEE. Saidi, E., 2015. Mobile opportunities, mobile problems: Assessing mobile commerce implementation issues in Malawi.The Journal of Internet Banking and Commerce,2009. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Rastogi, E. and Khan, M.S., 2015. An analytical study of online advertising and its co-relationship with green marketing for facilitating sustainable marketing effectiveness.IJAR,1(5), pp.182-184. Strauss, J., 2016.E-marketing. Routledge. Gatautis, R. and Medziausiene, A., 2014. Factors affecting social commerce acceptance in Lithuania.Procedia-Social and Behavioral Sciences,110, pp.1235-1242. Inn, O.G.P., 2016. Digital marketing.Omni. Teng, J., Zhang, B., Li, X., Bai, X. and Xuan, D., 2014. E-shadow: Lubricating social interaction using mobile phones.IEEE Transactions on Computers,63(6), pp.1422-1433. Hoehle, H., Zhang, X. and Venkatesh, V., 2015. An espoused cultural perspective to understand continued intention to use mobile applications: a four-country study of mobile social media application usability. European Journal of Information Systems, 24(3), pp.337-359. Strauss, J., 2016.E-marketing. Routledge. Yumurtac?, I.., Galipo?lu, E. and Kotzab, H., 2015, June. Social, Local and Mobile Commerce in Retailing: Insights from Germany and Turkey. InAnnual Macromarketing Conference(p. 400). Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Campbell, D.E., Wells, J.D. and Valacich, J.S., 2013. Breaking the ice in B2C relationships: Understanding pre-adoption e-commerce attraction.Information Systems Research,24(2), pp.219-238. Cheung, M. and Yang, C.F., 2016, May. The e-commerce revolution: ensuring trust and consumer rights in China. InApplied System Innovation (ICASI), 2016 International Conference on(pp. 1-5). IEEE. Cheung, T., Wong, W.H., Wong, R.S. and Zhu, J., 2016. Does Online Group Buying Benefit or Destroy Retail Businesses?.International Journal of Business and Economics,15(1), p.1. Devlin, J.F., 2013. Adding value to retail financial services.International Journal of Bank Marketing. Verma, V., Sharma, D. and Sheth, J., 2016. Does relationship marketing matter in online retailing? A meta-analytic approach.Journal of the Academy of Marketing Science,44(2), pp.206-217.
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