Forty Two International Ltd v Barnes case - Myassignmenthelp.Com

Question: Discuss about the Forty Two International Ltd v Barnes case. Answer: Introduction Forty Two International Pty Limited v Barnes [2014] is one of the significant cases of Federal Court of Australia. In this case, the applicants are Forty Two International Pty Limited (FTI), The Gang of 4 Pty Ltd (Gang of 4) and BlueFreeway Limited (BlueFreeway). The respondents are the individual founders of FTI and Gang of 4. FTI is a developing company, which sells digital marketing products. Along with this, they have operated another software program called Campaign Master. In the year of 2006, FTI introduced a business connection with Campaign Master (UK) Limited (CMUK) for the distribution of the software program Campaign Master allover digital market in the UK (Laster and Zeberkiewicz 2015). While in 2006, BlueFreeway has expressed their interest for Share Purchase Agreement and it included the tax targets, which helps to fix the amount for the financial years, Earn-Out Payment and Additional Payment for calculating the earnings before paying the interest. In the SPA, the respondents have been entered into the service agreement. After granting a license to CMUK, it has provided help for exploiting the Campaign Master software in the UK, Finland and India. The CMUK has provided the payment of a license fee of $4.1 million to FTI (Corkery, Mikalsen and Allan 2017). In 2007, the respondents are settled down to negotiate an Exit Agreement with BlueFreeway to leave FTI. The agreement has been formed for the resignation of the respondents and provision of $16 million payment to them according to the conditions on FTI achieving EBIT 2007. Therefore, several issues have been found in this case. BlueFreeway never entered into the Exit Agreement. The SPA has only worked according to their terms only. According to the entitlements, SPA has never included the Additional Payment or not paid $16m. Therefore, the applicants claimed damages against BlueFreeway who is liable for the damages due to the misconduct in connection with SPA. The breach of directors duty and breach of the contract has been found according to the Corporations Act 2001 (Cth). The misleading and deceptive conducts were also found in this case under section 42 of the Fair Trading Act 1987 (NSW) (FT Act) (McKendrick and Liu 2015). The duties and responsibilities breached Implied Terms According to the fact of the case, the court has found the terms of business efficiency, which must be implied for SPA. The respondents are bound to disclose every detail under the SPA regarding the movement of financial issues of BlueFreeway. The implied terms in SPA must be acted as a freestanding obligation because it is the obligations of the respondents to provide monthly sales reports according to the calculation of EBIT 2007. In the court, the Judge Griffiths J has rejected the arguments of respondents because the terms are uncertain and inconsistent according to the agreement terms of SPA (Corkery, Mikalsen and Allan 2017). The implied terms have failed to provide clear concepts about the financial information according to the value of EBIT 2007. The court has also cited the case Hope v R.C.A Photophone of Australia Pty Ltd (1937) where the contract was not operated due to the implication of specific terms and must provided the business efficiency. It is also found that in th e Exit Agreement, no implied terms are applied in the business efficiency (Laster and Zeberkiewicz 2015). Breach of directors fiduciary and statutory duties According to the fact of the case, the applicants have alleged BlueFreeway and claimed damages for the breaches of various fiduciary and statutory duties under section 182 of the Corporation Act (Cth). They have claimed that the directors are improperly used their position for gaining advantages from the company which is against of directors nature under the organization (Corkery, Mikalsen and Allan 2017). The applicants mentioned that FTI has taken advantages by receiving the license fee, which is a benefit amount but extra expenses. It has created obligation for BlueFreeway by providing Additional Payment to the respondents. Here, the directors of FTI and BlueFreeway are bound to their fiduciary and statutory duties toward FTI not to BlueFreeway. However due to such breaches of fiduciary and statutory duties of directors, BlueFreeway has suffered loss and FTI received the license fee (Laster and Zeberkiewicz 2015). Misleading or Deceptive Conducts According to the alleged claim by the applicants, the agreement was consisted of misleading or deceptive conducts which breached the section 42 of the FT Act. The court has cited the case Australian Competition and Consumer Commission v Telstra Corporation Ltd (2007) while analyzed the facts of misleading or deceptive conducts. This case has been described two steps while represent the facts that it was consisted of misleading or deceptive conducts. The facts were need to be identified that whether any of the pleaded representation is carried the complaints, the carried out representations are false or likely to mislead or deceive or misleading or deceptive conducts (Laster and Zeberkiewicz 2015). In this case study, the first representation has been described that the applicants have stated about the respondents who are conducted with false representation about the capacity of CMUK that they will pay the license fee to FTI, which was deceptive or misleading conducts. The court has been mentioned that the representation is being given but they did not intend to procure finance for the permitting the license fee and by the transaction, it will represent the facts of the misleading or deceptive conducts. The findings of the facts depend on the evidence where both parties have been believed on the existence of the external financier to CMUK. Therefore under the section 42 of the FT Act, the representation was not consists of misleading or deceptive conducts (McKendrick and Liu 2015). According to the second representation, it has been required to found whether the agreement was false, likely to mislead or deceive or misleading or deceptive conducts. The applicants have argued on this issue that the payment of license fee was misleading or deceptive conduct because it was paid to FTI by CMUK. Therefore, an important question has been found about the facts where the respondents were must not disclosed about their involvement in the financing amounted which was deceptive or misleading conducts. In this representation, the court had cited the case Miller Associates Insurance Broking Pty Ltd v BMW Australia Finance Ltd (2010) which has addressed similar legal principles of two steps representation (Laster and Zeberkiewicz 2015). The applicants are not aware of the roles and functions of the respondents while the non-disclosure of the facts consists of misleading or deceptive conducts. The court has approached the facts according to the legal principles in the cases o f Rhone-Poulenc Agrochimie SA v UIM Chemical Services Pty (Ltd) (1986) and Hornsby Building Information Centre Pty Ltd v Sydney Building Information Centre Ltd (1978) (Laster and Zeberkiewicz 2015). In the cases, the respondents are found with the act of intention to mislead or deceptive conducts which were not important provisions according to the section 42 of the FT Act (Corkery, Mikalsen and Allan 2017). Analysis of the case In this case, one of the respondents has mentioned that there were no such casual links were present between that conducts and the damages, which has been suffered by the applicants. However, the court has stated that the applicants have relied upon the conducts and a causal link was also found between the conduct which caused damages to BlueFreeway. Therefore, as per the terms of the agreement, BlueFreeway has rights to claim the damages. The directors has knowledge about the involvement in financing and not provided their votes in favor of BlueFreeway while conducting the Exit Agreement. While conducting on the issues, the court has cited another case Campbell v Backoffice Investments Pty Ltd (2009), where the similar conducts have been expressed. The damages has only awarded to the applicants if the Exit Agreement is conducted with misleading or deceptive facts (Laster and Zeberkiewicz 2015). Application of the relevant decision Damages The applicants can claim the damages if the respondents breached the terms of contract according to the section 42 of the FT Act. The primary claim can be operated if the damages caused by the respondents for disclosing their involvement in the financing without conducting in the Exit Agreement. The amount of $16 million would not be paid by the SPA and they would not have made the Additional Payment. Therefore, if the respondent makes the disclosure, the negotiations are also possible in Exit Agreement (Corkery, Mikalsen and Allan 2017). The alternative claim of damages have only processed if the respondents disclosed their involvement in the financing and the applicants made the negotiations in the Exit Agreement. Therefore, the issue has been identified when the respondents failed to establish the facts to disclose the opportunities to negotiate a substantially lesser figure than the $16 million paid to them. Sellars v Adelaide Petroleum NL (1994) is one of the significant cases where the High Court has been identified the issues. The court has identified that the applicants have no requirements for providing the balance of probabilities. Therefore, it proves the facts that the opportunities can be negotiated in the Exit Agreement when the terms can be negotiated for the termination of the payment less than $16 million. The court has also conducted the issue of causation and cited legal provision according to the case facts of Daniels v Anderson law (1995). It has only conducted when the determination of causation depends on the balance of probabilities (McKendrick and Liu 2015). Therefore, a link has been conducted between the conducts of respondents and damages of BlueFreeway while negotiating a lower termination payment (Laster and Zeberkiewicz 2015). Conclusion According to the above finding, the court has identified the issues where the breaches of the statutory duties conducted by the respondent for the implied terms in the agreement. The misleading or deceptive conducts are found while the terms are implicated in the financial transactions. The court has evaluated the shreds of evidence and found that the respondents have been driven by their personal concerns to maximize their earn-out payments. Therefore, BlueFreeway was awarded with $2 million for the damages, for loss of the opportunity or chance to negotiate a termination payment. According to the decision of the court, it helps to highlight the importance of the provisions, which is poorly structured in it and the transaction is actively involved in the acquired business. The decision also enforced the need for companies to have in place for appropriate reporting and disclosure procedures, when directors and management are acting on behalf of the company. Reference Forty Two International Pty Limited v Barnes [2014] FCA 85 Hope v R.C.A Photophone of Australia Pty Ltd (1937) 59 CLR 348 Australian Competition and Consumer Commission v Telstra Corporation Ltd (2007) 244 ALR 470 Miller Associates Insurance Broking Pty Ltd v BMW Australia Finance Ltd (2010) 241 CLR 357 Hornsby Building Information Centre Pty Ltd v Sydney Building Information Centre Ltd (1978) 140 CLR 216 Rhone-Poulenc Agrochimie SA v UIM Chemical Services Pty (Ltd) (1986) 12 FCR 477, a Campbell v Backoffice Investments Pty Ltd (2009) 238 CLR 304 at [130] Sellars v Adelaide Petroleum NL (1994) 179 CLR 332 Daniels v Anderson (1995) 37 NSWLR 438 at 530-1 McKendrick, E. and Liu, Q., 2015. Contract Law: Australian Edition. Palgrave Macmillan. Corkery, J., Mikalsen, M. and Allan, K., 2017. Corporate social responsibility: The good corporation. Centre for Commercial Law. Later, J.T. and Zeberkiewicz, J.M., 2015. The rights and duties of blockholder directors. Bus. Law., 70, pp.33-54. Knepper, W.E., Bailey, D.A., Bowman, K.B., Eblin, R.L. and Lane, R.S., 2016. Duty of Loyalty (Vol. 1). Liability of Corporate Officers and Directors.

Finding How to Write a College Essay Esamples on the Web

Finding How to Write a College Essay Esamples on the Web As tempting as it may be, nobody can write your own personal statement essay for you better than you can. Nobody ever receives a bit of writing perfect on her or his very first draft. Be sure your essay explains everything the reader must know to comprehend what you were facing. The MLA rule book claims that the paragraphs should begin by leaving a half-inch space at the start. The essay is intended to be a revealing look within your ideas and feelings. You might need to try outlining your essay in numerous formats or the identical format multiple times. Key Pieces of How to Write a College Essay Esamples Do not make a false image of yourself to just please a specific school as you will probably find that that school isn't the perfect match for you anyhow. If you would like to create a college essay which works, you will need to provide importance on the content which you will offer the admissions officer of your intended university with. Explain your commitments, and you are going to be the sort of student colleges find immensely attractive. For many students, it merely sounds too fantastic to be true. Individual schools sometimes need supplemental essays. Upcoming college students might also be requested to compose a college essay for a portion of their first requirements. Colleges care about the quantities of acceptances deeply, so it could help to understand you're a sure thing. Second, many colleges want sustainability leaders. A Secret Weapon for How to Write a College Essay Esamples Really, the application essays are a lot closer to a quick story. Every application wants a theme. One of the absolute most troublesome things in writing essays is inventing a very good title. It's important to see the essay as a chance as opposed to a chore. In the event you're not certain how to compose a personal essay and struggle to begin, we've got an amazing advice! A A A College essays arrive in various forms and for your writing assignment to be the very best, there are numerous rules you have to follow. How to Write a College Essay Esamples Can Be Fun for Everyone Luckily, there are some good rules of thumb to bear in mind whilst on the lookout for a good one. Some individuals find it hard to put their ideas into words while some don't even understand how to begin an essay. Anyway, writing about something due to of private experience will be a lot simpler than writing about something you've had to make-up. One of the most typical reasons people start looking for assistance with essay writing is they realize they're running out of time. Essays are the best method to present one's opinion about any particular topic. China's one-child policy was meant to help control population development. It's not sufficient to say, I wish to go to XX University because it is a fantastic school. How to Write a College Essay Esamples at a Glance Application essays about challenges reveal how you respond to difficulty to folks who are quite interested in how you'll deal with the subsequent four years by yourself. There are various tactics to make form out of your substance, but provided that the essay is reasonable as a cohesive whole, then structure was established. Even if the theme is simply one, consistency plays an important function. A process analysis essay denotes the kind of academic writing, which comprises a comprehensive description of the specific process in the form of the step-by-step guide. Ending an essay with similar scenario might help to show your point and make a better understanding. Hence the essay procedure is a true learning opportunity. You may do pre-writing for many unique answers to a topic and select the best one to compose the true essay.

Digital Technology in Modern Society

Introduction Technology has definitely become an important aspect of our daily lives. Whether directly or indirectly, people interact with technology on their daily basis and get affected differently. The manner in which individuals get affected further varies from one person to the other.Advertising We will write a custom essay sample on Digital Technology in Modern Society specifically for you for only $16.05 $11/page Learn More This essay focuses on the impact of digital technology on our culture with special emphasis on how youths have been affected by various aspects of digital technology. To achieve this objective, views from three authors have been considered through comparative analysis. These authors are: Charles McGrath, Lakshmi Chaundhry and Will Wright. Digital technology analysis In his article, The Pleasures of the text, McGrath analyzes how digital technology has affected the manner in which young people communicate especially using mobile phones. With affordability of mobile phones having risen, messaging has gained preference among young people. He notes that the language of text messaging encompasses a wide range of elements like shorthand contractions, emoticons, acronyms and letter-number homophones (McGrath 1). He argues that this preference is based on the limited number of characters that a text message can accommodate and the less versatility nature of cell phone screens. He says â€Å"But because the typical cell phone screen can accommodate no more than 160 characters, and because the cell phone touchpad is far less versatile than the computer keyboard, text-messaging puts an even greater premium on concision† (McGrath 1). Because of the emerging texting trends, books have been written for acronyms like CWOT (complete waste of time) (McGrath 1). He further notes that text-messaging has mimicked hip hop so much that most commonly used characteristics are used by hip hoppers say, â€Å"a† for à ¢â‚¬Å"er†. As a result, this form of texting that is common among young people is â€Å"lateral† and encourages mindlessness among users. It is a rude way of expressions especially in Britain where relationships are terminated using such messages. He further affirms that excessive use of this messaging style is common in developing countries where messages are more affordable than voice calls. This has also been promoted by culture like in China where voice messages symbolize rudeness among users (McGrath 1). On the other hand, Chaundhry argues that technology has created a new era of celebrities as people have endless opportunities to celebrate their heroes online. In his article, Mirror, Mirror on the Web, he notes that becoming a celebrity is no longer an honor in the digital world and that ordinary citizens have significantly grabbed these opportunities.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15 % OFF Learn More With the existence of mammoth technological ideas, the world is likely to change in several ways. He refers to this as progressive fantasy which is interlaced with collaboration, change and community (Chaundhry 1). Furthermore, Web 2.0 allows people to be worshipped, admired and idolized as majority of people derive pleasure in being considered as heroes and heroines. This notion has promoted self-promotion in the digital society as individuals aim at establishing personal fame on the web through countless links and accounts with different social websites. Unlike previous generations when celebs commanded honor and respect for their achievements, digital technology has eliminated the honor of being a celeb. Due to the public hunger for fame, the media always introduces programs that allow individuals to woo the public as their celebs. Additionally, Chaundhry argues that digital technology has reduced fame to public attention and separated it from the tradit ional achievements and wealth. As a result, fame has become a commodity that is only acquired through media publicity. This has its core roots in the young generation that some consider being famous as the definition of American dream. According to Chaundhry, â€Å"Since a key component of narcissism is the need to be admired and to be the center of attention, Generation Me’s attraction to fame is inevitable.†You teach kids they’re special† (1). It therefore suffices to mention that digital technology has promoted the desire for self-promotion and the need to seek public approval. As such, the cultural approach of becoming famous has been replaced with virtual personas among the youths. This obsession augmented by digital technology negates the need for achievement and success that traditionally characterized celebs. With regard to digital technology and its impact on our culture, Will Wright discusses how computer imaging and videogames have tremendously affected young people in the current generation. Unlike other forms of games, Wright notes that computer games are played through trial and error method as players rarely go through the manual in order to master rules and directions. However, he reiterates that videogames make young people to believe that the world is a place for creation and not consumption as perceived in olden days of structured learning.Advertising We will write a custom essay sample on Digital Technology in Modern Society specifically for you for only $16.05 $11/page Learn More This can therefore be regarded as the impact of videogames on our culture even as we embrace digital technology. In his article, Dream Machines, Wright views videogames from a two-dimensional point of view as he describes the impact of this technology in the society. The negative side of videogames emphasizes the fact that these games are violent and affect the personality of young people who play them (Wrig ht 1). Children who continuously play videogames usually end up becoming bullies at school or demonstrate some level of violence in their daily interactions. Additionally, videogames are addictive and time wasters. Many young people have replaced healthy and constructive leisure activities like excising with endless videogames which end up eating their time and rendering them into sedentary lifestyles. As stated by Wright, â€Å"Games have the potential to subsume almost all other forms of entertainment media. They can tell us stories, offer us music, give us challenges, allow us to communicate and interact with others, encourage us to make things, connect us to new communities, and let us play† (1). In other words, they can offer almost everything that a young person would look for in terms of music, tell stories and allow connection and communication among players. With the evolution of technology, videogames are likely to allow development of models to mimic what we like a nd do (Wright 1). Conclusion From the above analysis, it is more evident that digital technology has a wide range of effects to our culture and to the young generation. Chaundhry and McGrath agree with Wright that digital technology has negatively affected our culture. According to the three, this technology affects youths positively and negatively. McGrath discusses how message texting has changed by use of shorthand contractions, emoticons and acronyms. Similarly, Chaundhry concurs that social networks like YouTube have promoted self-promotion in the society and eliminated the role of achievements and success in defining ones fame. The same stance is taken by Wright who affirms that videogames have negatively affected youths by promoting violence, addiction and wastage of time. Works Cited Chaundhry, Lakshmi. â€Å"Mirror, Mirror on the Web.† The Nation. 2007. Web.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More McGrath, Charles. â€Å"The Pleasures of the Text†. The New York Times. 2006. Web. Wright, Will. â€Å"Dream Machines.† Wired. 2006. Web. This essay on Digital Technology in Modern Society was written and submitted by user Lisa Velazquez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

College Essay Topics - How to Purchase Essay Topics Online

College Essay Topics - How to Purchase Essay Topics OnlineThe first thing that you need to do is to take a look at your college essay topics. You can find them online, which is one of the best places to find information for essay topics. They usually have links to the websites that offer these topics, and they have excellent search functions as well as filters, so that you can only see the colleges that offer these topics.Once you locate the essay topics that you would like to focus on, you can begin to browse through them. You will be amazed at how many different topics you can possibly focus on. After you have located the topics, it will then be time to begin looking at the colleges that are offering these topics.When you begin to search, you will soon realize that there are a lot of schools to choose from. Some of them have topics that are specialized, so that only a few people may complete the course. Others have general topics that can be completed by anyone. The trick here is t o choose a college that has topics that are within your ability to complete.You will then need to decide on the essay topics that you would like to focus on. You will want to narrow down your choices to the top 3 most important topics. These will be your overall goals for the course. After you have decided on these three topics, you can begin to select the topics.After you have found the topic that you would like to focus on, you can then begin to choose what method to use to complete the assignment. This should be done based on your previous knowledge and skills as well as what type of writing that you are most comfortable with. The biggest benefit is that you can work online with this method, which means that you can work in your home. You can also choose to get a partner, which can make completing the assignment much easier.Another popular method that many people utilize when they first start out with writing essays is by using an online writing service. This service usually offe rs short term contracts that will allow you to write essays for a certain period of time. Usually this includes the entire semester.Once you have signed up, you will get all of the essay topics that you need for the semester. It can be a little tricky to select all of the topics, but it will all be worth it. There are a lot of reasons that you would want to choose the college essay topics that you have chosen. It could be because the topics are closely related to the course that you are taking, or it could be because they are related to what you already know about the subject.The most important thing to remember is that you do not have to spend hours researching online to find the college essay topics that you want. You can usually find the topics very easily. All you need to do is purchase the essays that you need from the various colleges that are offering the services. You will also be able to customize your assignments online.

What Do You Do If You Are Writing Your Essay in Past Tense?

What Do You Do If You Are Writing Your Essay in Past Tense?There are a number of things that you need to be aware of if you are writing your essay in past tense. While it is fairly easy to do when writing an essay that is about something that happened a long time ago, there are certain situations that will cause you to change how you write a word into past tense. This article will help you understand the process of writing essays about events that have already happened.The first thing that you will want to realize is that there are two different types of writing. The first type of writing is called 'present' writing. Present writing can be done about events that are currently happening in a person's life but cannot be done about events that took place in the past.The second type of writing is called 'past tense' writing. Past tense writing is done about events that occurred in the past and are now over. In this case, you can choose to use the past tense to write your essay.Now that y ou have a better understanding of how writing may differ based on the type of writing that you are doing, you need to think about the basics of grammar. The most important aspect of grammar is 'how you spell things.' Don't capitalize every word in a sentence - only capitalize words that are important. Make sure that all of your capitalized words are related to the rest of the sentence and that they are spelled correctly.In addition to spelling and grammar, you also need to make sure that your writing is organized. The main idea of the organization is to make sure that you only have to scroll through a series of paragraphs before finding the information that you need. This helps you concentrate on the information that you are trying to find rather than having to browse from paragraph to paragraph.In addition to organization, you should look for good examples of past tense writing that you can use as a guide to writing a good essay. You can find good examples by going to your favorite search engine and typing in past tense sentences. Then go through these sentences and pick out the ones that seem to be the best examples.Once you have found examples of past tense sentences, you can go back and edit your sentences to make sure that you have a sentence structure that is correct. The easiest way to do this is to use a word processor and go through your sentences one at a time. If there are mistakes, you will be able to identify them right away and fix them.By using past tense when writing your essay, you will be making it easier for other people to read your essay. When you use past tense, you will be able to concentrate on the information that you are trying to get across. This will help you write a more focused essay that gets the attention that you want.

College Recommends SAT Essay Writing - How Much Do They Recommend SAT Essay Writing?

College Recommends SAT Essay Writing - How Much Do They Recommend SAT Essay Writing?To know if your college recommends SAT essay writing, you must ask. You may want to take your own time, in which case, do not skip the first step of asking. You will be surprised to find out that many college admissions offices can not provide you with accurate information.Before you start worrying about what they think of your essay, you should always ask yourself if they have given you a sample essays, or are there other ways that you can get an idea? Most students cannot afford to let others know how they feel and so the only way to get information is by asking.Also, you should make sure that you ask the college's writing center directly. Although you may feel uncomfortable asking in front of your friends, you should still try to do it if possible. If you can have a discussion over email, it may be easier for you to know exactly what your college would like you to write.There are many different sch ools that you can ask for advice on how to prepare for your SAT essay. However, in most cases, a college will advise you on what their specific guidelines are.The college essay is one of the most important parts of the SAT, and so it is important that you understand exactly what to write, what to avoid, and what to say. If you do not know much about writing, then it will be difficult for you to know what to do. Most college admissions offices will tell you that a good idea is to spend time on research, learn the guidelines, and ask questions before you start writing.Most students do not realize that the SAT contains many different sections. This means that you may not realize how many words or lines you need to write at all times. You may be able to get away with a few short sentences, but if you want to include certain figures or facts, then you will need to write more.So when you are ready to write your SAT essay, you should try to find out how many words you need to write to get around your essay's topic, or how many words are allowed in a section. Also, remember that you may want to incorporate images, charts, and graphs in your essay. These types of images are very important, and they can add to the length of your essay.

Advantages and Disadvantages of Waitrose Technology Essays

Advantages and Disadvantages of Waitrose Technology Essays Advantages and Disadvantages of Waitrose Technology Paper Advantages and Disadvantages of Waitrose Technology Paper The Handy scan (quick check) was brought into action in 1995 to improve till efficiency and other promotions. When we look at the handy scan (quick check) we can see that it seams very basic and simple to use and function. We can see that it can bring a lot of advantages internally and externally, but also disadvantages. Waitrose know that there are many advantages that can benefit the company internally. One of these advantages is that it will improve queuing times at the tills. This means that if more people have the handy scan (quick check) and are going around the store packing their shopping while they are shopping then it reduces the queuing times and provided a more customer efficient till service for other customers that are using the tills. Waitrose also know that many people dont like filling out surveys and carrying out market research. But the handy scan (quick check) acts as a way of carrying out market research for Waitrose, they do this by looking at the things that customers using the handy scan (quick check) buy and list what is being brought more or whats not. This is a good way of carrying out their market research but I think that this is a dishonest way because customers may not want to participate in market research, but they have no choice. Waitrose have placed a lot of trust in their customers to be honest in their shopping and scan every thing they place in their bags. Waitrose do this because they know that if the company place trust in the customer then they are building up a stronger customer relationship and customers like to feel valued, Waitrose know this so and thats why people come back to Waitrose because of the trust aspect. Another internal advantage is that the handy scan (quick check) cuts staffs from the tills into working somewhere were they are needed the most. Waitrose know that if one till can take 10 people and 10 people have the handy scan (quick check) then they have saved upon one member of staff to be place in the replenishments. Staff can be used where they are most needed. But there are advantages for the customer externally. The first advantage for the customer is that the customer can calculate their shopping while they are shopping. If they didnt have the handy scan (quick check) while shopping, as many people dont at the moment, they wouldnt be able to calculate how much they are spending is they are on a budget. But with the handy scan (quick check) they have control on the amount they spend. Many customers dont like spending to much time in the store, when they go shopping they want to be in and out thats why Waitrose brought in the handy scan (quick check), they did this so that the customer can limit the time spent shopping. Although the store would benefit from customers being in the store for one hour, Waitrose are placing the customers needs first, which a lot of supermarkets dont do. Waitrose are mostly interested in the customer efficiency and the store efficiency to make shopping for the customer as less painful as possible. A repeated external advantage for the customer is that the customer likes to feel trusted. The customer likes to feel that they are shopping in trust. Customers want to do their shopping and not queue, but I only see one problem, the problem is that if the customer is dishonest then Waitrose will fall in profit. One way that Waitrose beats this is by carrying out random bag searches. The key advantage for Waitrose is the fact that the system is completely wireless, communicating directly to the handy scan (quick check) PC over the RF network. The whole store design can be far more flexible because the need for cabling between the PC and the scanning rack is completely eradicated. Once an RF network is installed, it may be used for other equipment, providing the opportunity, for example, for additional temporary points-of-sale. Scanner racks can be mounted against a wall (not possible with batch handsets); and scanners do not need to be returned to the original location. In terms of service to customers, RF scanners have access to more information because they are not restricted to the product file downloaded to the batch scanner overnight. Information to customers given via the scanner may also be personalised to reflect data provided at time of registering for an account e. g. allergy sufferers can be alerted to traces of nuts in products they have scanned. Security (CCTV)- Introduced 1995 With this technology we couldnt really get a lot of information mainly because Waitrose feel this is a very private subject to discuss because they need to keep certain things private and confidential to the store in the interest of the customers and the staff. Waitrose in Surbiton is a big superstore and it would become very expensive to have security guards to cover the whole store. Waitrose have come up with a better idea, they have chosen to have CCTV (close circuit TV) covering the whole store. Waitrose have installed CCTV for the customers peace of mind and the stores peace of mind. Waitrose will always use CCTV for prosecuting someone who as been caught shoplifting because as we know the camera never lies. CCTV has saved the store a lot of money through not employing physical staff so the money that they are saving from security can be used in other parts of the store. CCTV comes in many shapes and sizes, as we know cameras are getting smaller and know cameras are getting small enough to hide. This is in Waitrose internally and customers externally benefit, because the store can catch more people thieving from inside the store be it products or personal belongings. Waitrose constantly are trying to look after their staff and customers, Waitrose have a policy of their employees and customers have the right to work and shop in safety and not in fear of being harmed or robbed. Electronic weighing scales With this technology there isnt really many advantages and disadvantages to the store internally or externally to the customers. The electronic weighing scales system was introduced in 1996 (when Waitrose in Surbiton was first introduced) to make the customers shopping more quicker and accurate, Waitrose also introduced the weighing scales because the old fashioned ones werent reliable enough and as the 20th century went on so did the stores technology. Waitrose knew that if they introduced electronic weighing scales then store efficiency ratings would rise and this is the main reasons why customers comeback to the store. There are a number of advantages and disadvantages affecting the store internally. One of these advantages is that it cuts queuing times. When they had their old system of the old weighing scales the till person would have to weigh the produce and type the code in to the till, now all the staff have to do is barcode the produce into the till and pass it on, this way of tilling is more efficient to the staff and customers. Another internal advantage is that it is quick. With the electronic weighing scales it saves time for till service and customer time. Another advantage is that with the old Weighing scales it used to round it up to the nearest whole number and this could mean that the store could be loosing money or making profit but now with the new electronic scales Waitrose can be guaranteed that they are not going to make a loss if anything they are going to make a profit mainly because they know that the electronic weighing scales are going to round it up to the nearest penny not down. But with advantages there comes disadvantages. The first disadvantage is that people could deceive the store by placing their first page upon the weighing scales, getting their first price and then adding more produces. This means that Waitrose losses out on profit, the only way that I see that Waitrose can battle this problem is by randomly weighing the products to see if the customer is being honest. But what are the advantages externally, the customer? Well there are many and the first one is that the customer feels responsible and this makes the customer come back. Another could be that it will save till services and queuing times because the customer isnt waiting for the till person to weigh the produce and then type the code in. Another would be that the customer can see what and how much they are spending on their shopping because the electronic scales gives out a sticker of the weight and price of the produce so that the customer can see what they are paying. But there are disadvantages externally. Customers who come into the store for the first time may not realise how to use the electronic weighing scales efficiently and safely. I think that if Waitrose are going to carry on with their technology then they may want to give demonstrations to people or new customers.